AL DÍA:The Narco Generation

Sarah Beckhart, AL DÍA: News and Analysis from the Mexico Institute, 2/21/2011

A 14 year-old U.S. citizen accused of working as a hit man for a Mexican drug cartel was formally charged with murder on Wednesday, February 9th, for the killings of four men whose headless bodies were found in August dangling from a highway bridge. The boy, Edgar Lugo Jimenez, nicknamed “El Ponchis,” allegedly worked for the South Pacific Cartel since he was 11, according to army officials who apprehended him. “El Ponchis” reportedly confessed to beheading his victims while high on marijuana and being threatened with harm if he refused. “El Ponchis” arrest is a shocking example of how Mexico’s youth is increasingly being lured and used by Mexico’s drug trafficking gangs.

A Sinaloan novelist on narco culture, Elmer Mendoza, notes that cases such as “El Pnochis” highlight the weakness of Mexico’s education system that is incapable of creating its own icons and proper role models for children to follow. “Young people live such a fast paced life; they do not value education because it offers nothing. That being said, the government does not offer other opportunities, the only ones for now are to follow crime, murder, assassination. Thus, dreams are lost.”

The allure of the drug trafficking life for young people can be the jewelry, dress, luxury cars they use, even songs about the illicit business. These are all part of an iconography that has a strong impact on the population and creates the basis for a Narco culture (drug culture). Howard Campbell, professor of anthropology at the University of Texas El Paso, notes that drug trafficking “is so pervasive and firmly embedded in daily life in Mexico and the border that the idea of a narco culture – that is, a cultural complex or whole way of life centered around drug trafficking – is now accepted as a given by Mexicans, border people and social scientists.”[1]

Narco culture arises as a sort-of narco identity, or cultural hybrid. The prefix “narco” is so common that it is attached to almost any noun to signify some aspect of narco culture. For instance, in recent years drug ballads, known as narco corridos, have been popularized, narco mansions or narco castillos (drug mansions or castles), narco art (drug art), narco tiendas (drug stores, that is, where illegal drugs are sold), narco santos (drug saints, especially Jesus Malverde and La Santa Muerte), and even narco menonitas (drug Mennonites).[2]

Thus, violence is not the only product in the fight between the drug trafficking organizations and the Mexican government. Narco culture is a social identity that people involved with the drug war on a daily basis assume. The discussion about narco culture, however, is generally limited to the inner workings of Mexican and border drug trafficking organizations, not Mexican or border culture as a whole.  Our goal in upcoming posts is to further explore the cultural aspects of the drug war that involve an important segment of the Mexican population.

“El Ponchis” has been charged with murder potentially putting him in jail for a number of years. And while his crime will presumably be punished, hundreds of other young boys and girls are being recruited across the country to participate in the drug war. In this light, it is crucial to begin to understand how Mexican youth like “El Ponchis” begin down the trail leading to the dark world of narco-cultura.

*AL DÍA: News and Analysis from the Mexico Institute is a periodic series of exclusive commentaries by respected U.S. and Mexican analysts and scholars on key issues in binational security cooperation.  The opinions expressed here are those of the author.  To contact the author, email mexico@wilsoncenter.org. Sarah Beckhart graduated from Franklin and Marshall College with a degree in history and is currently an intern with the Mexico Institute.


[1] Howard Campbell, Drug War Zone: Frontline Dispatches from the Streets of El Paso and Juarez (Texas: University of Texas Press, 2009). 17

[2] Howard Campbell, Drug War Zone: Frontline Dispatches from the Streets of El Paso and Juarez (Texas: University of Texas Press, 2009). 17

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One Response to AL DÍA:The Narco Generation

  1. [...] Security Cooperation will undoubtedly be at the center of President Calderón’s discussions throughout his visit to Washington. The context for these discussions will be the record levels of violence caused by organized crime, the recent of ICE agent Jaime Zapata in central Mexico, and the growing power and influence of trafficking organizations. Helpful Mexico Institute backgrounders include an overview of Mexico’s major organized crime groups, analysis on firearms between the U.S. and Mexico, a piece about Secretary of State Hillary Clinton’s recent trip to Mexico, an assessment of the role of USAID in addressing violence in Mexico, the training of Mexican legal practitioners, and the frightening rise of the so-called “Narco Generation” [...]

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