Telefonica SA’s Mexican unit, the nation’s second-largest phone company, wants to triple its share of the industry’s wireless revenue, in part by selling more smartphones and Wi-Fi services and targeting small businesses. The company, which began operating in Mexico in 2001, currently accounts for 12 percent of the wireless market’s revenue, leaving plenty of room for growth, said Francisco Gil Diaz, president of Telefonica Mexico.
“That’s an extremely low share,” he said in an interview yesterday in New York. “We have to increase that share to at least 30 percent in the next few years.” The move would escalate competition with America Movil SAB, the phone company controlled by billionaire Carlos Slim. America Movil accounts for about 70 percent of mobile-phone subscribers, leaving Telefonica Mexico with about 20 percent — though legislation passed this month that may rein in Slim’s dominance. On a revenue basis, the disparity is even greater, putting pressure on Telefonica to wring more money from customers.