On the corner of corner of Moneda and Licenciado Primo Verdad streets in Mexico City sits the first printing press in the Americas, established in 1539. Not far from that historic site of innovation is the Zona Rosa, one of many neighborhoods in the city center known for its trendy restaurants and bars – and increasingly – a lively startup community.
That’s near where WeWork is located, a shared workspace that many young entrepreneurs call home. Based in the Bay Area with offices all over the world, the Mexico City outpost looked like any Silicon Valley shared workspace with its casually hip young crowd, micro-roasted coffee and micro-brewed beer on tap — and even a few dogs.
It also turned out to be the perfect locale for a recent innovation event hosted by SAP and Endeavor, where a panel of young startup leaders discussed how their companies are using technology to digitally disrupt everything in Mexico; from the mid-range furniture market to domestic cleaning services.