The crossover success of at least one Mexican film, along with plans in place for another local hit to make its way north, have Mexico’s bizzers thinking big, and targeting the U.S. as fertile ground for distribution. Mexico’s box office is typically dominated by movies from Hollywood. In 2012, the country’s total B.O. receipts hit $841 million, with two local hits contributing a dismal $7.8 million. In 2011, the biggest local film was the animated “Top Cat,” with $8 million, while in 2010, box office for the top two local hits peaked at $16.6 million.
This year, however, things have changed a bit. Gaz Alazraki’s “We Are the Nobles,” distribbed by Warner Bros., has grossed $26.6 million at the local box office, while Eugenio Derbez’s “Instructions Not Included” has taken in $44.9 million through Oct. 27. More important, “Instructions” has also been a hit in the U.S. for Lionsgate-Televisa joint venture Pantelion Films, grossing $44.0 million through Oct. 30 in the States — making it the second-highest-grossing foreign-language film of all time.