Wal Mart de Mexico’s (WALMEX.MX) new e-commerce head plans to play to its strengths in grocery deliveries to help the country’s largest retailer stand apart from rivals, like Amazon.com Inc and his former employer MercadoLibre Inc, he said in an interview Wednesday.
Ignacio Caride, who joined the company as a vice president last week, said internet food or household orders can encourage shoppers to seek non-grocery goods from the website or mobile app of Walmex, as the company is known.
“Leveraging the food and supermarket delivery part adds a very big competitive advantage,” said Caride, who spent 13 years at online marketplace MercadoLibre. “It generates a shopping habit.”
Online and brick-and-mortar businesses alike have been boosting e-commerce investments in Mexico, pressuring retailers to stay ahead with efficient logistics, broad inventories and fast shipping.