An intense aroma of mango emanates from the factory of Paleterías La Huerta. With hundreds of containers and smells reminding him of his childhood, Fidencio Pantoja has built a family business around homemade popsicles packed with fresh fruit and Latin American inspired flavors. Located in the northern Georgia town of Ellijay, the company distributes more than 5,000 popsicles and other frozen treats all over the country on a daily basis.
Mexico-native Pantoja, his wife, María López, and sister-in-law, Esperanza Martínez, are part of the painstaking task of manually extracting the pulp of each fruit used in the popsicle making process. Working with family is the part he says he treasures most.