07/27/2016 PR Week
IRVING, TX: Avocados From Mexico has brought on Weber Shandwick as its foodservice advertising and PR AOR.
Weber started working with Avocados From Mexico, the marketing arm of Mexican Haas Avocado Importers Association and the Association of Growers and Packers of Avocados from Mexico, this month after it was selected in April following an RFP process that began in January. Three other firms pitched for the business, including incumbent Ketchum, Porter Novelli, and Sterling-Rice Group.
Weber is responsible for leading a comprehensive communications program to elevate Avocados From Mexico in the eyes of foodservice decision-makers as the only high-quality avocado available 365 days a year. Weber’s integrated campaign will include new advertising, paid media, earned media, social content, thought leadership, and strategic communications, said Susan Howe, president of the firm’s global consumer marketing practice.