Mexico aims to deploy a “comprehensive strategy” to promote its image in the United States more vigorously, the government said on Thursday, days after fresh criticism of the country by Republican presidential hopeful Donald Trump.
Trump, who has attacked Mexico over trade, illegal immigration and crime, on Tuesday threatened to block remittances from undocumented Mexican migrants if elected, and also slammed the announcement of a new Ford plant in Mexico.
Opposition lawmakers and diplomats have accused the Mexican government of failing to counter such rhetoric, and on Tuesday Mexico said it was replacing its U.S. ambassador and the deputy foreign minister responsible for North American relations.
Carlos Sada’s nomination as ambassador and the appointment of Paulo Carreno as deputy minister are part of a “comprehensive strategy” to ensure Mexico’s contribution across the border is better understood, a senior foreign ministry official said.
“This is just the most visible element of a strategy that will involve not just the foreign ministry, but also other ministries,” Ana Paola Barbosa, the chief of staff to Foreign Minister Claudia Ruiz Massieu, told a news conference.