Mexico Plays the Heavy on Food Ads

08/21/14 The Wall Street Journal

Obese manMexican authorities are restricting food marketing to children on television and in movie theaters, part of an attack plan against rising health problems as Mexicans get fatter.

The new limits, which became effective in mid-July, go far beyond any measures taken in the U.S. to restrict food advertising. With a third of children in Mexico overweight, and the country’s entire population struggling with a high rate of Type 2 diabetes, the government of President Enrique Peña Nieto pitched the restrictions as a tough follow-on to the adoption this year of special taxes on sugary beverages and calorie-dense snacks.

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