Spotify begins Latin America push with Mexico launch

typing on computer keyboardBBC News, 4/16/13

Music streaming service Spotify has launched in Mexico – its first push into the huge Latin American market. The Swedish start-up, which has more than 24 million active users, has also gone live in Asia – in Hong Kong, Malaysia and Singapore. Launches in Estonia, Latvia, Lithuania and Iceland mean the service is now accessible in a total of 28 countries.

Spotify is the leader in music streaming globally, but analysts expect Apple to make its move soon. It is believed, but not confirmed, that Apple has come to an agreement with several major labels, including Universal Music, to launch a streaming service which has been informally dubbed “iRadio”. A music industry source told the BBC he expected Apple’s product to be available by the third quarter of this year. However, Spotify’s head start in the market has seen it amass more than six million paid subscribers since its launch in 2008.

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