Ventura County Star/Associated Press, 11/13/2012
A border state in northern Mexico has launched a campaign it hopes will be more effective than photos on milk cartons to help find missing women and children: It’s using advertisements on tortilla wrappers.
At least three dozen tortilla shops have joined in the Chihuahua state campaign to print appeals for help on the thin paper wrappers that shopkeepers use to wrap up a pound or two of hot tortillas at a time.
Mexico Institute 