L’Oreal bets on growing Mexico beauty market

Smartplanet, 1/16/2013

Photo by Flikr user digitalmoneyworldWhen it comes to beauty, Mexican women want their cherry-red locks or bleach-blond highlights to be noticed, and their makeup to shout. Mexican men don’t hold back when running gel through their hair. The liberal use of beauty products here is why L’Oreal, the Paris-based maker of colorants, makeup and hair products has just opened its largest colorant plant in the world here.

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