Audi revs up in Mexico

Financial Times, 9/4/12

San José Chiapa. This small Mexican town in the southern state of Puebla is  to be the location of Audi’s first production facility in Latin America’s  second-biggest economy…

A company press release on Tuesday said that Audi looked at  a dozen locations but ended up going with the Puebla site because of its good  logistics, infrastructure, quality living and skilled labour. Rupert Stadler,  Chairman of the Board of Management of Audi AG, said, “The chosen location is an  ideal base from which to supply international markets from Mexico”.

All of this speaks volumes about Mexico’s emergence as a global car manufacturer. Over the past five years or so,  practically all of the biggest names in vehicles have poured billions of dollars  into Mexico for its potential as a global centre for manufacturing and exporting  cars.

Read More…

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