NPR, 8/15/12
Univision has been operating for five decades and already commands about three-quarters of the Spanish-speaking television audience in the U.S. across its various broadcast and cable channels, according to Nielsen ratings estimates. On many nights, its ratings beat the major English-language networks. Now it is joining with ABC News to map out an entirely new network to reach Hispanics who prefer English.
“This is a fascinating point in our country’s history right now,” says Cesar Conde, president of Univision networks.
Hispanics who prefer English? He means English speaking Americans who are not interested in novelas. I wish them luck, but they are about to find out how diverse a community we really are and that our tv needs are already fulfilled.