The Next Frontier In TV: English News For Latinos

NPR, 8/15/12

Univision has been operating for five decades and already commands about three-quarters of the Spanish-speaking television audience in the U.S. across its various broadcast and cable channels, according to Nielsen ratings estimates. On many nights, its ratings beat the major English-language networks. Now it is joining with ABC News to map out an entirely new network to reach Hispanics who prefer English.

“This is a fascinating point in our country’s history right now,” says Cesar Conde, president of Univision networks.

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One Response to The Next Frontier In TV: English News For Latinos

  1. Jaime Aguila says:

    Hispanics who prefer English? He means English speaking Americans who are not interested in novelas. I wish them luck, but they are about to find out how diverse a community we really are and that our tv needs are already fulfilled.

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